

The Ford CEO has stated that they’ve learned a lot of lessons about reducing the bill of materials (specifically significantly reducing the sheer weight/quantity of wires and harness) from mistakes made with the Mach E and the F-150 Lightning. If they can pull off making it use less stuff and require less labor to build, I can believe that they can get things down in price.
That photograph is not the truck discussed in the article. The article (misleadingly, in my opinion) ran a 4-year-old photograph of a F-150 Lightning test model when it was wrapped up like that. And yes, that photo looks just like the current generation F-150.
They should’ve just run an article with other graphics, to avoid the confusion.