Lamborghini has doubled down on backing away from electric vehicles. A second executive now confirms the Lanzador will launch as a plug-in hybrid rather than an EV, and that the brand’s first fully electric car won’t arrive until after 2030.
The reason, according to the company, is that its customers “were not willing to buy an electric car” and that the “technology is not mature enough.”
Lamborghini moves the goalpost again
The Lanzador debuted as an all-electric 2+2 grand tourer concept at Monterey Car Week in 2023, positioned as Lamborghini’s fourth model line and its first EV. Three years later, almost nothing about that plan survives.
Stefano Cossalter, product director for the Urus and Lanzador, told What Car? that the production Lanzador will now use a plug-in hybrid powertrain instead, expected to be a version of the Urus’ 4.0-liter twin-turbo V8 PHEV setup. He said it likely won’t reach the market until the end of the decade.
This is the third time Lamborghini has walked back the Lanzador. We reported in July 2025 that the Lamborghini EV might not be electric at all after CEO Stephan Winkelmann cited a “flattening” EV acceptance curve, and the production version had already slipped from 2028 to 2029. In February, the company officially canceled the Lanzador EV, with Winkelmann calling full-EV development “an expensive hobby.”
‘You are completely missing the emotion’
What’s new is the framing. Where Winkelmann leaned on cost, Cossalter leaned on the product itself, and went further than the brand has before.
“There was little to no acceptance by our customers. There was no interest; they were not willing to buy an electric car,” Cossalter said. “We believe that, at the moment, the technology is not mature enough.”
He added that an EV can deliver “a lot of precision, a lot of power, a lot of torque,” but that “the car is really fast, but not emotional. You are completely missing the emotion.”
Cossalter also confirmed there are no plans for an electric Urus, and that the Urus will remain Lamborghini’s only SUV. Development of electric technology is continuing in the background, he said, including work on cell chemistry and software, but any fully electric Lamborghini “likely won’t arrive until after 2030.”
Hilarious. I’m sure this has nothing to do with VAG owners restructuring and not willing to spend R&D, or the Ferrari Luce flop.
Meanwhile in China…
They actually built the Roadster.
Porsche is part of VAG as well and they have some nice BEVs as well:
Which is why I’m floored they’re not sharing power trains like they used to. Audi and Lambo were notorious for raiding the parts bin, and they have shared engines on multiple occasions
Ah, more lack of vision, imagination and creativity from an status-outlet-mall for the rich.
Guys come on, it’s unreasonable to expect a luxury car brand to be at the forefront of technology.
90% of their market is Saudi princes who could not give a fuck about EVs.
Lamborghini is owned by Volkswagen. Porsche is as well and they are able to produce some technically good BEVs. The issue is that big fat loud stupid engines are part of what makes Lamborghini special. So they need to somehow create an EV, which manages to do just that. Even worse Ferrari just failed its EV launch badly and they are seen as being more performance driven, which suits EVs.
So they need to somehow create an EV, which manages to do just that.
Like this? 100dB of EV:
https://youtu.be/NDfKhBcGh9w?t=177
As a side effect, it is horrifically fast. Like, fast enough you can see the professional driver struggling with their own reflexes in hairpins.
Yeah, what you’re saying is true, but it’s not what they’re saying. Even by their own words, their goals are a bit silly.
Goddamn midlife crisis pathetic people who have to hear vroom vroom otherwise car not go fast.
Bro I have a huge ass Volvo EV SUV that leaves these combustion engine sedans, known for their speed, in the dust off the acceleration on-ramp.
And when there’s a speed limit increase they always trail behind and tail gate like they think they can pass me because I have an SUV. But when we pass the speed sign and they slide into the takeover lane, they can’t keep up with these electric motors. 😆 Suckers. It’s not even a sweat for my car, I just press the accelerator down and I’m already at the new limit lol. Basically don’t even feel the change in the cabin.
But they have. to. pass.
They saw what happened at Ferrari and chickened out.
He’s right about the market, but the dig at the technology is stupid and unnecessary.
Electric motor on a Lamborghini goes against the whole spirit of the company. I don’t get why anyone would spend that amount of money on a electric hypercar when you can get equivalent acceleration on a Tesla. It’s like Patek Philippe making a digital watch.
That’s the whole issue with supercar makers. But it immediately reminds me of that Dodge’s ads promoting its latest beast’s best performance on the market… on which they had to add small characters “among ICE cars only” or something like that.
And Dodge’s take on the “EV muscle car” is a failure as the whole thing doesn’t make sense.
Muscle cars are gone. Supercars are hitting limits and are going to struggle.
What’s the point of a Lambo today except an attempt to show off money? EVs are faster. Period. There are luxury and sporty models.
You may only sell them in the US or Canada, because you can’t get your chinese hyper-EV there… yet!
