They missed the initial EV (and hybrid) wave, but I think they believe they can ride it out thanks to their motorcycles, at least until this new gen of batteries has matured.
That, and they probably lose a lot less sleep trying to muddle out the ever changing trade dynamics with the US. No need to sink money into yesteryear’s EV tech when dementia Don has his finger on the scale.
I think their motorcycle lineup is stagnating too. Honda used to make cool new bikes that pushed the technical envelope and disrupted the market. They pretty much single-handedly killed the British motorcycle industry with the CB750 in the 1970s. Now most of their bikes are very conservative ‘safe’ bets. I guess they probably still sell millions of bikes every year though, particularly in asian markets.
Honda is struggling generally as a company so this is not a surprise. unfortunate though.
They missed the initial EV (and hybrid) wave, but I think they believe they can ride it out thanks to their motorcycles, at least until this new gen of batteries has matured.
That, and they probably lose a lot less sleep trying to muddle out the ever changing trade dynamics with the US. No need to sink money into yesteryear’s EV tech when dementia Don has his finger on the scale.
I think their motorcycle lineup is stagnating too. Honda used to make cool new bikes that pushed the technical envelope and disrupted the market. They pretty much single-handedly killed the British motorcycle industry with the CB750 in the 1970s. Now most of their bikes are very conservative ‘safe’ bets. I guess they probably still sell millions of bikes every year though, particularly in asian markets.