‘Not a car guy’ here. I’m pushing 40 and my entire life idk if I’ve ever driven 90+mph. A car is a point A to B machine and nothing else, ideally without drawing the attention of law enforcement or playing chicken with a tree. Not being able to exceed 90mph is an absolute non-issue.

What is an issue is new cars, especially EVs, being loaded up with with unnecessarily fancy shit that I don’t care about, jacking the price up.

There are some a la carte features that are actually applicable to that point A to B: fuck yeah I want that sound system, I listen to music while traversing A-B. But that’s the cool part about a modular product like this, I can fork out for the comforts I actually give a shit about and go without everything else.

If my wishlist stacks up to an extra $10k then I’m probably better off with one of the dozens of other options that just have the fancy shit built in; but if I can get a basic-bitch EV + an an extra grand from the handful of things I actually want, then sign me up (…in like, 5-10 years once we have a good feel for the build quality of these things and can verify that Bezos’s dick isn’t stuck in the whole op).

It’s the perfect concept for ‘not car people’, which I’d wager is most people. It’s honestly bonkers that things like this haven’t been offered by leading car manufacturers for decades, but I’m sure there’s plenty of marketing strategy geared around “people will pay for loads of stupid shit in their EV if the only EVs on the market are packed with stupid shit!”.

If nothing else, it might prompt other manufacturers to hop on the bandwagon and offer an actual variety of minimalistic EVs.