I mean… They kind of are. I had my old cars leading period end and I went to drive many cars. I tried everything from Audi to XPeng and for all of the western brands, save Tesla the level of system integration is just… Very limited. The Chinese cars have mostly copied Tesla, but XPeng for example had a feature to build little automations in their app.
The UX on most weatern brands is lagging behind by almost 10 years. The trunks are small and mostly no frunks. The base versions have very few goodies and a similar level of features brings the cost to about 1.5x. The price aspect is there, but it’s not just that.
Still, I don’t want to drive a nazimobile and I feel like I don’t want a Chinese car either.
The point is that the European automakers can barely get their computer systems to work, while others are so far ahead they can think about this kind of stuff. Every car available has four wheels, two of which turn. You differentiate on something else.