cross-posted from : https://lemmy.zip/post/62156706

Company executives said that “Honda was unable to deliver products that offer value for money better than that of newer EV manufacturers,” making it uncompetitive. So it was recording billions in losses and packing up.

It was Mibe, who is now Honda President, who said that the company had “no chance,” reports Nikkei Asia. Mibe was touring the factory of a supplier in China where there were no humans on the production floor. He learned that Chinese factories could build fast and cheap, but also with quality.

  • i_stole_ur_taco@lemmy.ca
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    3 months ago

    Company executives said that “Honda was unable to deliver products that offer value for money better than that of newer EV manufacturers,” making it uncompetitive.

    So you sat on your lazy asses for years until the market got away from you. And now you’re just giving up.

    • SaveTheTuaHawk@lemmy.ca
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      3 months ago

      Honda decided to make boring cars and trucks for the last 25 years. Japan made a fundamental error in not sourcing a supply chain for batteries and now China has monopolized it.

  • xSikes@feddit.online
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    3 months ago

    but also with quality.

    Ok but where at on the scale? And what’s the scale?
    Assuming on a scale of 1-10, 10 being the highest quality overall and no is perfect. If Subaru is an 8, are these like a 5 as in a Ford Focus?

  • Aurenkin@sh.itjust.works
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    3 months ago

    How it started: Nobody wants EVs, they aren’t practical. We’re ramping down EV development.

    How it’s going: We have no chance

  • ɔiƚoxɘup@infosec.pub
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    3 months ago

    Interesting article, but irrelevant. I can’t afford to buy a new car anyway. I feel like I’ll be stuck with an ICE forever.

    • sparkyshocks@lemmy.zip
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      3 months ago

      Today’s new cars are tomorrow’s used cars. What happens in the new car market now will directly affect what is available on the used car market 5, 10, 15 years from now.

  • Schmoo@slrpnk.net
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    3 months ago

    Oh I’m so scared, I’m shaking in my boots. How are the auto executives going to feed their poor, starving shareholders? These are dark times indeed.