Touché. However what I mean is that building a brand isn’t something that can be guaranteed simply by spending money. GameStop could spend several billion advertising themselves as an Amazon alternative and it still might not take. Whereas the eBay brand is well established. I suppose I should have said “the kind of brand recognition that money alone can’t build”.
They are literally buying the brand recognition with money in this proposal.
Touché. However what I mean is that building a brand isn’t something that can be guaranteed simply by spending money. GameStop could spend several billion advertising themselves as an Amazon alternative and it still might not take. Whereas the eBay brand is well established. I suppose I should have said “the kind of brand recognition that money alone can’t build”.